Great American Deals

After developing a successful logo for a sister site—Voomerang—Signal Theory was engaged by Great American Deals (http://greatamericandeals.com) to develop an identity for a new “daily deal” website. Backed by Pat Sajak, who is always making news, GAD’s new identity had to connote American values and great deals, with a mix of local accessibility. Signal Theory also developed B2B online marketing materials for the company.