We got hired to develop a name for Shopzilla (née Bizrate) and then the team hired us to develop an identity system, including a logo, stationery, signage, and style guide. Then, the team hired us again to develop creative for an advertising campaign. Then, Shopzilla was sold to Scripps for half a billion dollars. That sure was fun. Oh, and it involved licensing the song “Shake Your Booty” by KC and the Sunshine Band. See for yourself.