A new age of Pokémon Trading Card Game began with the release of the all-new XY series. With over 140 cards from the Kalos region, including the powerful new Mega Evolution Pokémon-EX card, this campaign opened the eyes of TCG players and collectors to a whole new kind of Pokémon!
The TV spot was created and produced fully in-house in our new animation studio, plus it was the first spot to carry the universal Pokémon branding of “Gotta Catch ‘Em All!” It ran on Cartoon Network, Disney XD, Nicktoons, and Vortexx here in the U.S. and internationally in France, Italy, Spain, Germany, Canada, and the UK, among others. We created a cinematic version that ran in select U.S. theaters. Signal Theory also developed print, web, and search executions to round out the project.