Back in the day, Nintendo of America, Inc. asked Signal Theory to help develop and launch the highly anticipated new arrival of the Pokémon Trading Card Game in the United States. Using TV, print, web, and POP, the campaign was a huge success, catapulting Pokémon to the top of the Boys 6-12 Trading Card heap—where it has stayed ever since.
The EX—Ruby & Sapphire TV spot was Signal Theory’s first animated TV spot and we still think it rocks! We love Pokémon and we want to work on the brand forever.
Seriously – get on board!