Signal Theory Featured Work: Our Marketing Capabilities

Recent transmissions

Still from John Deere's All Kinds of Fields spot of young girl playing with toy tractor in her bedroom

How John Deere encouraged the next generation of farmers to shoot for the stars.

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3 different personalized celebrity SONIC drinks with their names and photo emblazoned across each one – Metro Boomin, JP Saxe and Lainey Wilson.
Consumer Campaign & Influencer Promotion
SONIC Drive-In: Celebrity Drink Partnership
Happy dog being sprayed with Lively Pet Deodorizing Spray.
Consumer Retail Branding, Packaging & Campaign
Faultless: Lively Probiotic Cleaners Launch
Close up of Snow Pops social image on an iPhone with the headline: Ready to Stir Sh-t Up.
Consumer Branding & Social Campaign
Snow Pops: Branding and Social Campaign
3D rendering of vintage John Deere Model D tractor
Experiential
John Deere: Model D Interactive Experience
Close-up of fanciful corn monster head
Event Identity & Branding, Cause Marketing
Harvesters – The Community Food Network: Feastival Pop-Up
Overhead shot of combine harvesting in field
Experiential
John Deere: Harvest Time AR Filter
Border collie wearing a SONIC bandana looking out car window

How SONIC opened its doors to its most loyal fans.

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Male Pilot in small cockpit wearing Bose A30 headset smiling at his dog next to him
Consumer Campaign
Bose: A30 Aviation Headset Launch
Stylized SONIC drive-in with Man and his puppy in front of POP showing many snack items that says "That Moment You Dip into Something Delicious"
Menu Strategy
SONIC Drive-In: Passenger Menus
Consumer Branding & Packaging
Seaboard Foods: Prairie Fresh Rebrand
Array of various Trapp Frangrances packaging
Consumer Rebrand & Packaging
Trapp Fragrances: Rebrand & Packaging
Consumer Branding & Packaging
SONIC Drive-In: Winter Packaging
Hand sprinkling Twist'd Q seasoning on steak sitting on cutting board.
Consumer Campaign
Twist’d Q Campaign
Young girl putting on a green John Deere ball cap.

How a single gift was received by millions.

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Merck Animal Health Works Cattle Producer
Producer Campaign
Merck Animal Health: Merck Animal Health Works
Three iPhones showing different SONIC AR games
Consumer Experience
SONIC Drive-in: Summer AR Filters
Customer Acquisition Campaign
Merck Animal Health: ZUPREVO BRD Challenge
Vintage Shatto Milk Delivery Truck in front of home as milkman walks up to porch carrying fresh milk bottles.
Consumer Experience
Shatto Milk Company: Delivery
Three graphic horses galloping across an illustrated field
Consumer Content
W.F. Young/Absorbine: Silver Honey
Various Rumba Meats packaging examples
Consumer Branding & Packaging
Cargill: Rumba Meats Branding & Packaging
Five bottles of different Shatto Milk flavors with large type saying: LOCAL, FAMILY, MOOO, ICE COLD and YUMMY.

Packaging can tell a story. That’s how we helped a local dairy gain national recognition.

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Influencer Promotion
Cargill: Rumba Meats Cookbook
Cause Marketing
MOCSA: The Pandemic Behind the Pandemic
Boy touching interactive Cargill wall
Experiential
Cargill: Calgary Stampede Video Wall
Sonic Drive-In Summer Cup Design Packaging
Consumer Branding & Packaging
SONIC Drive-in: Summer Packaging Rebrand
Holiday Consumer Campaign
SnowPops: Holiday Campaign
Cut-paper illustration of cat and dog
Campaign
Elanco: Advantage Multi® Layers of Protection