Are We Chain Obsessed? - Signal Theory

How local and national food chains coexist in America.

Americans have more choices than ever when it comes to filling their plates. From city to city, from neighborhood to neighborhood, the very same food options appear. Today, nearly half of America’s restaurants are chains, while national grocery chains continue to expand. The growing trend of “grocerants” — grocery stores with extensive ready-to-eat, restaurant-quality food offerings — blurs the line between shopping for food and ordering dinner.

How do consumers feel about chains? What influences their choice to keep things local or embrace a national standard? In this white paper, FoodThink explores the how consumers decide where to eat and shop among expanding options, both in foodservice and grocery, across the United States.