Last week, Signal Theory’s work for Merck Animal Health, Seaboard Foods and W.F. Young was recognized by the National Agri-Marketing Association at the Best of NAMA Awards, Region II and Region VI.
Each year, the Best of NAMA Awards honors the best work in agricultural marketing, communications and advertising. Each project recognized will advance to the national level, set to take place in San Diego in April.
“We push ourselves to deliver smart solutions that resonate with our clients and their audiences, and our success at Best of NAMA Awards validates our commitment to food and animal health,” says Signal Theory co-CEO Ali Mahaffy. “We are always honored to win awards, particularly those judged by our industry peers.”
So, what won?
Merck Animal Health
Our Merck Animal Health Works campaign racked up three first-place wins in the following categories:
- National Multimedia Campaign
- Spreads/Single or Series
- Advertising on the Web — Directed to Farmers and Ranchers
More wins for Merck Animal Health:
- First Place — Cattle-Friendly Vaccines Print Ad (Single-Page Ads)
- Merit Winner — Cattle-Friendly Vaccines Campaign (National Multimedia Campaign)
- Merit Winner — Ralgro Spread Ad (Spreads/Single or Series)
- Merit Winner — Swine Gut Health Advertorial Series (Advertorials)
Our “Good to Know” Campaign for Seaboard Foods placed first in its category — Company or Producer-Funded Advertising Campaign Directed to Consumer.
Our work for Ultrashield fly spray took home two first-place wins — one in the Specialty Advertising Campaign category and the other in Specialty Campaign Elements.
So, on to San Diego we go.