Signal Theory took home 17 individual honors at the American Advertising Awards in Kansas City Saturday. Known as the ADDYs to locals, the award show recognized Signal Theory with Silver ADDYs and Gold ADDYs in categories ranging from Broadcast to Augmented Reality.
A long-form anthem video for Merck Animal Health took home gold as well as a holiday poster series for SnowPops, a local brand of adult ice pops. Both awards showcase Signal Theory’s commitment to doing award-winning work for food and animal health brands.
“It was a great night,” says John January, co-CEO. “It was gratifying to see work from a wide variety of clients and categories be recognized in one of the most competitive local shows in the country.”
Check out the work below.
Merck Works Anthem
At the onset of this project, research told us that cattle producers don’t always know which company is behind the products they choose to keep their herds healthy. We seized the opportunity to differentiate by launching our integrated brand campaign with an anthem that captured the true spirit of cattle producers.
SnowPops Holiday Campaign
You never know when you’ll need a little extra holiday cheer. Or when your cocktail popsicle client might call looking to do an impromptu promotion in the middle of winter. With a few miniature props and an in-house photo shoot, our team showcased SnowPops as something everyone should bring home for the holidays.
Student Best of Show
In addition to Signal Theory winning multiple Gold ADDYs, our own student-turned-employee, Jesus Originales, took home some hardware in the student award category. Jesus, associate art director, won a Gold ADDY as well as Student Best of Show for the Vans packaging/identity campaign he completed while attending Wichita State University.
“Having younger employees win student awards is rewarding,” says Jon Kowing, vice president, executive creative director. “The level of numerous design education programs in this region’s institutions is just as high as it is on the professional side. I couldn’t be more proud.”
Other Individual Honors
Finishing the evening on a strong signal, Catie Drummond, project manager, was named Ad 2 Member of the Year. When Catie’s not facilitating project development with her teams at the firm, she serves as professional development director for the group, comprising advertising professionals age 32 and younger.