Firm to support AFA with organizational brand awareness
Agriculture Future of America (AFA), an organization that fosters young leaders in the food and agricultural industries through premier leader and career development experiences, has selected Signal Theory to help generate overall brand awareness for the organization. Signal Theory’s focus will include strategic communications efforts to bolster student recruitment and increase their involvement, as well as drive new industry partnerships.
The firm will also provide strategic counsel on message development and email marketing, as well as execute paid media strategies. The work will include an evaluation of AFA’s website and potential restructuring, public relations/thought leadership support and production of an AFA promotional video.
“The agriculture industry is a priority focus for the firm and we are ready to support AFA in reaching their organizational goals,” said John January, co-CEO of Signal Theory. “We too have a commitment to help grow industry leaders and plan to utilize our understanding of behavioral science to uncover how to best reach this audience.”
The partnership between Signal Theory and AFA will begin in June of 2023. In addition to the work described above, Signal Theory will also provide ongoing marketing support to assist the internal AFA marketing team with promotional campaigns.
AFA joins a Signal Theory client roster that includes brands throughout the foodways system, including the animal health and agricultural industries. The firm’s clients include those that make an impact on the farm, through processing and all the way to food marketers at retailers and restaurants alike.