Bekaert Selects Signal Theory for Agency of Record - Signal Theory
Signal Theory and Bekaert logos

Fencing company chooses agency for its deep agricultural experience

Bekaert, also known as Bekaert Fencing, has announced its partnership with Signal Theory, to help increase brand awareness within the industry.

Bekaert LogoBekaert is a leading fencing supplier in the agriculture industry who takes pride in creating strong, durable fencing so their customers can build a fence that lasts. Their fencing products provide innovative solutions for raising cattle, equine, hogs, sheep, goats and many other farming applications.

With this partnership, Signal Theory will serve as an extension to the Bekaert team, bringing strategic thinking and solutions to the company’s business goals while becoming ingrained in the agricultural fencing industry.

“We are eager to work with Signal Theory as our new marketing partner,” said Jenia Staska, Marketing and Digital Communications Manager. “We were impressed with their commitment to understanding our business as well as their record of pushing the boundary of what marketing to agricultural audiences can look like.”

Signal Theory will provide strategic counsel for an integrated communications plan that will include paid media, creative and public relations efforts to help reach established key performance indicators.  

“Our firm’s experience in agriculture and across the food value chain will no doubt bring innovative thinking to Bekaert and their industry,” said John January, co-CEO of Signal Theory. “A fence is an extension of our producer’s land. It’s not just a demarcation of a specific area. It’s about the comfort and meaning of the entire operation.” 

Bekaert joins a list of clients that span the food value chain, from animal health and production agriculture to restaurants and consumer-packaged goods. Current food value chain clients include AgroLiquid, AgReliant Genetics, Chili’s, John Deere, Merck Swine and SONIC Drive-In.

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