Last week in a feature by the Kansas City Business Journal, we revealed our new food and animal health focus. This “farm-to-fork” focus has already put our ever-growing agency on a path to greater opportunities.
The narrowed focus provides us the ability to execute another key element of our growth strategy: deepening our expertise in those categories. That expertise, in turn, makes us smarter and enables us to leverage key insights that are so greatly valued by current and prospective clients doing business in those industries.
Consider our Signal Theory FoodThink research platform. As consumers continue to express interest in where their food comes from and how it’s produced, Signal Theory FoodThink uncovers unique insights into how consumers think about food and how they make purchasing decisions.
Those research-based insights provide the foundation for developing highly targeted and remarkable work on behalf of our clients, while demonstrating how deeply immersed and knowledgeable we are about their businesses.
By narrowing our approach to focus on animal health and the food chain, we’re opening doors to a world of possibilities.
Instead of reducing the universe of prospective clients as one might assume, narrowing our focus areas is generating more interest and inquiries from companies associated with animal health and the “farm-to-fork” food value chain.
In addition to working with industry leaders such as Merck in animal health, Cargill in beef production, Seaboard Foods in pork production and the SONIC Drive-In chain of restaurants, we recently we began working with a gluten-free beer brand and an agricultural equipment manufacturer. We have recently fielded inquiries from prospects in food transportation and delivery, agricultural fencing and online food retailing.
Those are just some of the businesses relevant to our focus areas. We are further developing our new business efforts in related categories such as beverages, seasonings, dairy products, chicken production, crop protection and bovine genetics, among others.
By narrowing our approach to focus on animal health and the food chain, we’re opening doors to a world of possibilities.
About Signal Theory
An Agency of the Year for both Ad Age and the Business Marketing Association, Signal Theory exists to inspire brands and people to be remarkable. With offices in Kansas City and Wichita, the agency is focused on animal health and the “farm-to-fork” food value supply chain, including agriculture, food production and processing, grocery products and restaurants. Signal Theory clients include SONIC®, America’s Drive-In®; AMC Theatres; Bayer Animal Health; Boehringer Ingelheim Animal Health; Burns & McDonnell; Cargill; Lowe’s Home Improvement; Procter & Gamble; Seaboard Foods and Shatto Milk Company, among others.
The agency’s Signal Theory FoodThink study researches and reports on consumer attitudes and trends regarding food and food production.
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