KC Design Week and Babes Helpin’ Babes Bring Home National Advertising Awards for Signal Theory
KC Design Week and Babes Helpin’ Babes National ADDYs

Abstract interpretations of iconic Kansas City buildings and a call for equality and diversity in the workplace were Signal Theory winners at the American Advertising Federation National Advertising Awards at the ADMERICA conference in Hollywood, Florida.

Signal Theory was one of four Kansas City agencies to win national awards.

“Each year, the American Advertising Awards set a high bar for creative excellence, so national recognition tells us we’re doing remarkable work,” says John January, Signal Theory co-CEO. “It’s great to have a strong Kansas City presence at the national level.”

Signal Theory’s national winners include:

  • GOLD – Integrated Media Public Service Campaign: The Center for Architecture & Design – Kansas City Design Week 2018 Campaign
  • SILVER – Integrated Media Public Service Campaign: Signal Theory – “Babes Helpin’ Babes” Campaign

Tasked with creating the branding and marketing campaign for Kansas City Design Week 2018, the Signal Theory team leveraged some of Kansas City’s most notable and beloved buildings – such as The Nelson-Atkins Museum of Art, the Western Auto Building and Union Station – to make the branding and campaign uniquely Kansas City. The result is a friendly, inclusive and approachable visual language that is as distinct and iconic as the landmarks themselves.

Babes Helpin’ Babes is a Signal Theory initiative to ensure that female voices and perspectives are heard, validated and valued. To create a brand that would evoke passion and inclusivity, a diverse group of Signal Theory’s women art directors came together to bring ”Babes Helpin’ Babes” to life.

The resulting work – including T-shirts, baseball hats and other branded clothing – enables anyone to show their support of inclusivity, equality and diversity while helping to fund speakers, events and conferences to further learning and engagement.

Previous to the national winners, Signal Theory celebrated three gold wins at the District 9 American Advertising Awards in St. Louis, Missouri, and nine silver and four gold awards at the Kansas City American Advertising Awards.

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