Signal Theory’s work for Twist’d Q Seasonings & Rubs, Merck Animal Health, Bayer and Shatto Milk Company was recognized by the Best of NAMA (National Agri-Marketing Association) Awards, Region II, during an awards banquet in Kansas City.
“Our food and animal health clients trust us to deliver smart solutions, and our showing at the Best of NAMA Awards validates the work we’re doing,” says Ali Mahaffy, co-CEO, Signal Theory. “We know the strength of our creative and public relations teams and are excited to celebrate their great work with others in the industry.”
“We know the strength of our creative and public relations teams and are excited to celebrate their great work with others in the industry.”
Twist’d Q Seasonings & Rubs
Public Relations Campaign Element – Pitmaster Story Series Videos were recognized with a First Place Award, featuring champion BBQ pitmasters communicating their uniquely compelling, untold BBQ stories.
Public Relations Campaign – Pitmaster Story Series and Influencer Campaign was recognized with a Merit Award, encouraging BBQers nationwide to share and engage in authentic experiences across social media.
Merck Animal Health
Overall Public Relations Program – SEQUIVITY™ product launch was recognized with both a First Place Award and a Best of Show Award, engaging pork producers with the benefits of a new vaccine technology.
News Release – SEQUIVITY product launch was recognized with a First Place Award, providing trade media with information about the product upon its launch.
Campaign New Product Introduction – SEQUIVITY product launch was recognized with a First Place Award, profiling the launch of the new product to the pork producer market.
Specialty Campaign Elements – Claro® Love Stories were recognized with a First Place Award, engaging veterinarians with a series of wistful video stories about how they fell for the one and only canine single-dose ear infection treatment on the market.
Shatto Milk Company
Advertising Campaign Element – Shatto’s “Flavorizers” were recognized with a First Place Award, with the packaging designed to jump off the shelves and with stories to initiate a smile.
Advertising Campaign Element – Milkman trading cards were recognized with a Merit Award, designed to engage customers with the dairy’s milkmen who deliver fresh milk straight from the local family farm.
Additionally, the agency has been invited by Best of NAMA, Region V, to be recognized later this month for their work in equine health for client Boehringer Ingelheim. Each recognized work will now advance to the National Best of NAMA competition, which is held in April and honors the best work in agricultural marketing and communications.
About Signal Theory
An Agency of the Year for both Ad Age and the Business Marketing Association, Signal Theory exists to inspire brands and people to be remarkable. With offices in Kansas City and Wichita, the agency is focused on animal health and the “farm-to-fork” food value supply chain, including agriculture, food production and processing, grocery products and restaurants. Signal Theory clients include SONIC®, America’s Drive-In, Tribe Street Kitchen, AMC Theatres, Bayer Animal Health, Merck Animal Health, Cargill, Lowe’s Home Improvement, Procter & Gamble, Seaboard Foods and Shatto Milk Company, among others.
The agency’s Signal Theory FoodThink blog researches and reports on consumer attitudes and trends regarding food and food production.