Signal Theory represented its agriculture and animal health clients well, receiving 13 awards at the Best of NAMA Awards, Regions II and IV. Among the honors were two first-place wins – one in the National Multimedia Campaigns category partnering with John Deere for its “Gain Ground” campaign and the other partnering with Merck Animal Health in the New Product Introduction category for its “Bovilis Nasalgen 3/3-PMH Launch.”
John Deere: “Gain Ground” – First Place National Multimedia Campaigns category
Merck Nasalgen: “BOVILIS® NASALGEN® 3/3-PMH Launch” – First Place New Product Introduction category
Other Signal Theory clients receiving top honors were North American Meat Institute (NAMI) and Elanco, and Signal Theory took home a win in the Agrimarketing to Agribusiness category with a FoodThink whitepaper.
“This is why we get up in the morning – to create these meaningful campaigns with the leadership of our trusted ag and animal health clients while always pushing ourselves to help build brands that resonate.”
John January, co-CEO of Signal Theory
National Agri-Marketing Association (NAMA) is the agriculture industry’s largest marketing professional development organization, and its awards are highly coveted by clients and agencies alike. The awards honor the best work in agricultural marketing and communications.
“To win industry awards voted on by your peers is an honor,” says John January, co-CEO, Signal Theory. “This is why we get up in the morning – to create these meaningful campaigns with the leadership of our trusted ag and animal health clients while always pushing ourselves to help build brands that resonate.”
There were 540 entries submitted in the regions where Signal Theory competed.
Signal Theory first-place entries include:
Advertising
- John Deere: “Production and Precision Ag Gain Ground” Campaign (Multimedia Campaigns – National)
- Merck Animal Health: “Bovilis Nasalgen 3/3-PMH Launch” (New Product Introduction)
Signal Theory merit/runner-up honors included:
- John Deere: Production & Precision Ag “Gain Ground” Product Launch (New Product Introduction)
- John Deere: Production & Precision Ag “Gain Ground” Spreads (Spreads, Singles or Series)
- John Deere: Production & Precision Ag “Gain Ground” Single-Page Ad (Single- Page Ads)
- John Deere: Production & Precision Ag “Gain Ground” Trade Ads Print (Trade Ads, Single or Series)
- John Deere: Production & Precision Ag “Gain Ground” Hype Video (Audiovisual Presentations Directed at Farmers, Growers and Ranchers)
- John Deere: Production & Precision Ag “Gain Ground” Farm Progress Booth (Exhibits Live)
- John Deere: Production & Precision Ag “Gain Ground” Branding (Corporate Identity)
- Merck Animal Health: SEQUIVITY E–Newsletter (Company & Association Newsletters – External – Farmers, Ranchers, or Dealer & Distributors)
- NAMI (North American Meat Institute): Protein PACT Brand Video (Digital Marketing Tools)
- Elanco – Shampoo & Ear Cleaning Videos (Specialty Audiences – Specialty Campaign Elements)
- Signal Theory: FoodThink White Paper (Advertising to Agribusiness)
All recognized work will advance to the national level. This year’s national Best of NAMA awards ceremony will take place April 6 in Kansas City.
