Signal Theory Takes Home Multiple Honors at the VETTY Awards - Signal Theory

Signal Theory won eight awards, including four gold medals, for its animal health work at the VETTY Awards. The winning submissions for Merck Animal Health, Elanco and F.L. Emmert ranged from education videos to digital campaigns and claimed the prestigious Large Animal Award for the second straight year.

Presented by the North American Veterinary Community, the VETTY Awards recognize the dedication, intelligence and creativity of North American animal health marketing teams and agencies. The ceremony took place Jan. 17 in Orlando, Fla., as part of VMX 2022 Conference and included entries from 2020 and 2021 after the 2020 awards were postponed due to COVID-19.

“This year was our best VETTYs showing yet,” says John January, Signal Theory co-CEO. “We work with remarkable animal health clients, and it’s our honor to bring their stories to life, especially in front of this important audience of animal health industry peers.”

Merck Cattle Animated

Headlining the evening, Merck Animal Health’s “Cattle Animated Videos” won the Large Animal Award, one of only four grand prize recognitions. Kathleen Cuddy, associate director of livestock communications at Merck Animal Health, accepted the crystal award on stage.

The winning videos incorporated colorful animation and step-by-step storytelling to educate producers on how to improve operational efficiency and animal health. They also demonstrated responsible deworming practices using SAFE-GUARD® and provided information on how intranasal vaccines like BOVILIS® NASALGEN® work.

Bovilis Nasalgen 3-PMG Spread Ad

“Our cattle marketing team works hard to develop impactful communications so it means a lot to us when our partners at Signal Theory identify the work as award worthy and a community of peers, particularly veterinarians who influence producers, recognize our efforts,” says Amanda Welsh, Director of Cattle Marketing at Merck Animal Health.

The full list of Signal Theory client winners include:

Gold Medal:

  • Merck Animal Health: Cattle Animated Videos (Large Animal Video)
  • Merck Animal Health: BOVILIS NASALGEN 3/3-PMH Campaign (Large Animal Campaign)
  • Merck Animal Health: BOVILIS NASALGEN Launch Social Takeover (Large Animal Digital)
  • Elanco: Shampoo & Ear Cleaning Videos (Client Education Video)

ELANCO Cleaning Your Dog’s Ears

ELANCO Cleaning Your Dog’s Ears

Silver Medal:

  • Merck Animal Health: Leman Conference Yoga Video (Trade Show Experience)
  • Elanco: Nocita Trade Campaign (Integrated Campaign)
  • F.L. Emmert: Hype Video (Animation)

Bronze Certificate:

  • Merck Animal Health: ZUPREVO® BRD Challenge (Digital Education Tool, B2B/Trade)

See the full gallery of this year’s VETTY Award winners here.

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