Last month Signal Theory showcased its augmented reality (AR) expertise and dedication to data-driven marketing at the Kansas City Data-Driven Marketers Association 2021 AMBIT Awards. The firm was once again honored with one of the most prestigious awards of the night, “Most Innovative,” and also took home two Gold and two Bronze awards.
The KCDMA AMBIT Awards recognize the most creative, data-driven and ROI-achieving campaigns submitted by Kansas City area brands and agencies.
Signal Theory’s intentional approach to AR landed the Judge’s Choice “Most Innovative” award for the second year in a row! The “National Geographic Climb Everest AR Experience” also took home Gold in the Mobile Marketing Campaign category.
“Winning ‘Most Innovative’ for the second year in a row is particularly
gratifying.” said John January, co-CEO of Signal Theory. “Using what we know about human nature helped us create this highly effective and engaging AR experience that took people to a place most would never be able to visit.”
Want to know more? Read the case study.
Gold: Merck BRD Challenge
Signal Theory’s ‘BRD Challenge’ for Merck Animal Health took home a gold award in the Business-to-Consumer Digital Media category. The campaign reached cattle producers through an interactive experience aimed to educate them and build their trust in Zuprevo as a better solution to their bovine respiratory disease (BRD) problems than competitor products.
Signal Theory’s bronze awards included:
- Continental Disc 2020 Digital Conquest – B2B Digital Media
- INTRUST Bank 2020 Consumer Checking – B2C Digital Media
The ‘National Geographic Climb Everest AR Experience’ and Merck BRD Challenge campaigns will automatically move to the second round of judging at the DMA International ECHO® Awards.