Signal Theory showcased its augmented reality (AR) expertise and dedication to data-driven marketing campaigns at the Kansas City Data Marketing Awards (KCDMA) last week. The firm was honored with the two most prestigious awards of the night, “Best In Show” and “Most Innovative,” along with taking home two golds and four silvers.
The KCDMA recognized the most creative, data-driven and ROI-achieving campaigns submitted by Kansas City area agencies.
Best In Show
Signal Theory’s ‘Can’t Wait to Read’ campaign for the Kansas Health Foundation (KHF) captured the night’s top honor – “Best of Show” – and also received a gold award in the business-to-consumer integrated marketing campaign category.
The work was celebrated for its thoughtful integrated strategy, captivating creative that compelled action and data-driven results. The cornerstone of the campaign debuted in the form of a free, bilingual “Just Like You” book with AR features that received overwhelming praise from parents, caregivers and educators across the state of Kansas.
“The ‘Can’t Wait to Read’ campaign was critical in helping our audience learn about the urgency to make childhood literacy a priority,” said Kristi Zukovich, Vice President for Communication and Policy, Kansas Health Foundation. “We reached our audience in new and innovative ways, which increased engagement with parents, caregivers and teachers who loved the book so much that we ended up printing 13,500 more books to meet the demand in communities.”
Signal Theory’s intentional approach to AR as part of an integrated campaign rooted in measurable results landed them the “Most Innovative” and gold awards for the firm’s AR Holiday Mailer in the print only category.
“Winning the ‘Most Innovative’ award is especially meaningful because it celebrates compelling work that is both redefining and effective. Ultimately, we were able to expand the print-only category with this work,” said John January, co-CEO, Signal Theory. “With our holiday print mailer, we took a traditional ‘print’ piece and layered on an immersive experience through engaging, results-driven AR filters.”
Signal Theory’s silver awards included:
- Rumba, Rumba Meats Email Launch – Email Marketing
- Prairie Fresh, Our Farms. Our Commitment – B2C Integrated Marketing
- Tide Cleaners, Tide Cleaners Paid Search – Paid Search Marketing (PPC, SEM)
- Signal Theory, FoodThink, Promoting FoodThink Following a Rebrand – Social Media
The ‘Can’t Wait to Read’ campaign and AR Holiday Mailer will automatically move to the second round of judging at the DMA International ECHO® Awards.