Signal Theory was awarded a Silver and Bronze Award at the 2021 Association of National Advertisers (ANA) International ECHO Awards. The firm won Silver in the Best Emerging Technology category for its work on the Signal Theory Holiday Coaster Collection Mailer with AR and a Bronze in the Not-for-Profit category for the Kansas Health Foundation’s Can’t Wait to Read campaign.
ECHO Awards Highlight the Best of the Best
The ANA International ECHO Awards recognize data-inspired solutions to real problems that brands and marketers face every day.
“Our firm is proud to be honored to be the first agency to win a Silver ECHO with offices in Kansas City and Wichita.”
“A central pillar for Signal Theory is understanding the ‘why’ behind human behavior and creating resonance for brands,” says John January, co-CEO of Signal Theory. “Winning two ECHO Awards is especially meaningful to us as it celebrates compelling and effective work that can be created under challenging circumstances. Our firm is proud to be honored to be the first agency to win a Silver ECHO with offices in Kansas City and Wichita.”
Not-For-Profit Category: Bronze
Signal Theory’s Can’t Wait to Read campaign for the Kansas Health Foundation (KHF) was celebrated for its thoughtful, integrated strategy and captivating creative that compelled action and data-driven results. The cornerstone of the campaign debuted in the form of a free bilingual “Just Like You” book with AR features that received overwhelming praise from parents, caregivers and educators across Kansas. The work detailed in the case study, “How to imbue an urgent, life-changing message with hope and meaning,” showcases KHF’s story and Signal Theory’s work.
The firm’s work for the Kansas Health Foundation reinforces that organizations using strategic communications to focus on healthy behaviors can have a great impact. In addition to Signal Theory, winners in the Not-for-Profit category included: haciendo lio and di paola Latina and the New Zealand Breast Cancer Foundation and Colenso BBDO.
Best Emerging Technologies Category: Silver
Signal Theory’s intentional approach to AR as part of an integrated campaign rooted in measurable results landed the firm a Silver Award in the Best Emerging Technologies category for the Firm’s AR Holiday Mailer.
As the firm prepared to send clients and partners a Thanksgiving thank-you, the firm knew the piece also needed to familiarize clients with Signal Theory’s rebrand. They quickly realized that the mix and mingling of the holiday season put the very subject of human behavior on perfect display. And what’s one practical piece every holiday host needs? Coasters.
This custom coaster collection was far from just a practical and aesthetically pleasing gift. Instead, each design was inspired by a form of nonverbal communication likely to be on display during the holiday festivities. Check out the case study to learn more.
In addition to Signal Theory, the winners in the Best Emerging Technologies category included GoBanana and Woonderland.
“We were in the company of agencies around the world that create excellent work,” adds January. “We took a traditional print piece with our holiday print mailer and layered on an immersive experience through engaging, results-driven AR filters. The Can’t Wait to Read campaign invigorated and refocused audiences to put down their screens and pick up a book.”
A full list of award winners is available on the Echo Awards website.