After coming away from the Kansas City American Advertising Awards with three Gold ADDYs and numerous Silvers, Signal Theory headlined the District 9 competition, earning three “Best of” awards, the Judge’s Citation, five Golds and five Silvers. The District 9 competition includes all American Advertising Federation chapters in Kansas, Missouri and Nebraska.
The Advantage Multi Layers Campaign developed for Bayer Animal Health won Best of Show; the augmented reality component of our firm’s Holiday Coaster Collection Mailer won Best of Interactive; and associate art director Elia Hernandez won Student Best of Show for the Susan B’s Packaging she created while she was a student at the University of Kansas.
In addition, children’s book Just Like You, created for the Kansas Health Foundation, received the Judge’s Citation.
Enjoy the “Best of” work below:
Best of Show: The Many Layers of Advantage Multi
Advantage Multi® protects dogs and cats from a variety of nasty parasites. So on the surface, this product doesn’t just have a story to tell – it has several. But in truth, the magic lies not in any individual benefit, but in the depth of protection created when they all come together. We created this campaign’s unique papercraft look to reflect the idea of layered protection. In addition, this visual system provides flexibility to tell a variety of parasite stories, a vibrant palette that slices through the clutter and a friendly voice that engages veterinary pros and pet owners alike.
Best of Interactive: Signal Theory Holiday Coaster Collection AR
A collection of custom coasters whose design was inspired by common forms of nonverbal communication.
Best of Show – Student: Susan B’s Packaging
Susan B’s is a packaging and branding project for a vegetarian eatery that is patriotic, whimsical and New York-esque. All three characteristics had to be present in the branding.