Content Strategist - Signal Theory
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The Content Strategist at Signal Theory must be knowledgeable in the areas of content strategy, social strategy and communications planning. The Content Strategist works closely with multidisciplinary teams to create, manage and optimize strategies for content –  online as well as IRL – and is responsible for presenting strategies to clients, external partners, vendors and agency teams. The Content Strategist reports to the Senior Content Strategist.

The Content Strategist is responsible for:

STRATEGIC DEVELOPMENT

  • Work with multiple brands to understand human problems, identify opportunities and develop a clear, strategic and channel-agnostic vision for how content can address human needs and meet business objectives.
  • Provide recommendations for content through conversation listening, keyword analysis and social auditing.
  • Stay informed on content, social and paid media trends, algorithm changes and tools; educate internal teams and clients of important changes.
  • Provide content opportunities and recommendations for new business pitches.

ACTIVATION

  • Create content calendars aligning moments that matter to an audience with client’s message
  • Understand how to bring communications effectively to life through modern content, especially social mediums (Facebook, Instagram, Twitter, Snapchat and TikTok), leveraging their strengths, weaknesses and parameters
  • Brief and provide content creator team with the tools needed to bring content to life, and collaborate during creation process as necessary
  • Use understanding of the brand and its content strategy to monitor social channel community engagement and respond in brand tone and according to scenario guidelines for client brands 
  • Ensure approved content maintains brand integrity and best practices are properly implemented

OPTIMIZATION

  • Report against business objectives and deliver actionable insights to clients to drive evolution of content strategy and campaigns.
  • Use alerts and social media tracking tools to gather statistics regarding content consumption for individual campaigns.

The requirements and experience the Content Strategist will need to have include:

  • 3-5 years of professional experience, with 2+ years developing and implementing omnichannel content strategies or social media strategy
  • High degree of professional familiarity and comfort with social media platforms including, Facebook, Twitter, Instagram, LinkedIn, and TikTok, with examples of how they’ve leveraged these platforms for business results
  • 1+ years of experience in social community management, monitoring and responding, with ability to identify and problem-solve in cases of sensitive or crisis issues
  • Strong written and verbal communication skills, including presentation experience
  • Strong problem solving and critical thinking skills
  • Ambitious in keeping up with the industry and educating on best practices to internal and external teams
  • Ability to work directly with clients and develop relationships on behalf of the firm – collaborative nature is essential!

The preferred qualifications of the Content Strategist include:

  • Experience in consumer packaged goods, retail and/or B2B a plus
  • Knowledge of social media activation tools like Emfluence, Later, Khoros, HubSpot, Sprout Social, or similar
  • Experience in influencer identification and activation, and understanding of tools like Upfluence, InfluencerKit, Fohr, Dash Hudson, or similar
  • Experience working with subject-matter and channel experts as well as other advertising and marketing disciplines, including Analytics, SEO, Experience Design, Social, Media and PR
  • Strong attention to detail and ability to navigate multiple clients and team priorities with ease.

Exceptional benefits include:

  • Access to online learning platforms to continue honing your craft
  • Up to $500 a year to put toward qualified wellness expenses, like your gym membership
  • After one year, we’ll reimburse up to 50% of tuition costs for approved continuing education
  • After eight years, enjoy a 4-week paid sabbatical, plus a $750 reimbursement for international travel

Of course, we also:

  • Provide health, dental and vision insurance.
  • Offer salaries commensurate with experience.
  • Offer both traditional and Roth 401k plans with employer matching.
  • Are an equal opportunity employer and value diversity at Signal Theory. We firmly believe in the importance of a diverse workforce to create work that resonates and represents both our clients and the markets they serve. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Location:

With offices in Kansas City, MO and Wichita, KS, employees at Signal Theory are comfortable working virtually with colleagues in another city. While nothing can completely replace in-person communication, for this position, we are open to employees working in Kansas, Missouri, Oklahoma, Texas or Georgia.

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