Babes Helpin’ Babes is a women’s initiative that exists to ensure the female voices and perspectives at Signal Theory are heard, validated and valued. Monthly discussions, webinars and conferences challenge the entire agency to create an environment focused on equality. To create a brand that would evoke passion and inclusivity, a diverse group of designers came together to bring BHB to life. A logo, zine, merchandise and poster series were created to spread the message.
As marketers, we know uncovering human experiences is key to making an impact. A platform like BHB has the power to spark conversation and real change. At Signal Theory, it’s helped create a culture for more women to enthusiastically take on leadership roles and break down gender stereotypes and blind spots, allowing our agency to deliver diverse perspectives and better results to our clients.