Identity & experience | Signal Theory

Tribe Street Kitchen may be located right here in Kansas City, but this restaurant’s spirit goes way beyond the heart of the Midwest. They came to us with a unique menu that celebrates iconic street food flavors from all over the world. They were hungry for a brand that pulls them all together. And just like dedicated cart owners and food court hawkers the world over, we served up something fresh and tasty.

  • Branding
  • Brand Experience
  • Social

Tribe is a 360-degree brand experience that delivers on the multicultural vision of its founders. From the most high-visibility pieces like signage and menus to accents like napkins and matchbooks, every execution reflects the craftsmanship that has gone into global street food for centuries. And it’s made to deliver an experience that will resonate with adventurous diners for years to come.