Bayer Animal Health (now Elanco): Parasite Poster
MERIT – BEST OF NAMA AWARDS
Selling pet owners flea treatments or parasiticides after their pet shows signs of an infestation or infection is easy. But many veterinarians can struggle to sell the products that prevent these issues in the first place, leaving many pets open to dangerous parasites every day.
The struggle to talk about preventive medicine has long been an issue for many medical professionals, and veterinarians are certainly no exception. To help make skeptical pet owners more receptive to those conversations, we aimed to give them an in-clinic experience that illustrates the very real and prevalent danger that parasites present to their four legged-friends.
In clinics filled to the brim with educational materials, we knew this piece had to be highly engaging to even have a chance at working. To accomplish this, we created an illustrated seek ‘n’ find poster that stands out from afar and pulls the viewer in. And once pet owners take that closer look at all the ways their pet is exposed to parasite threats every day, talking about preventing these issues becomes a whole lot easier.
A touching way for building ear infection awareness to benefit undiagnosed dogs.
How a unique visual style brought a multi-layered story to life.
Reshaping an entire line of retail products.