Product Relaunch | Signal Theory

Bose Aviation

Product Relaunch

The Bose A20 aviation headset isn’t exactly on its maiden flight – this iconic piece of aviation tech first launched eight years ago to great acclaim. But even today, it still offers advanced features and audio quality that could only come from the company that’s been an industry leader for more than half a century. To help bring these qualities to life, our relaunch campaign features product imagery and streamlined copy that echo the clarity and focus that made the A20 famous.