Experiential | Signal Theory


360º VR Experience

Sure, people want to know where their food comes from. But leaving the comfy confines of home to make the trek to a farm or ranch isn’t exactly how most of us want to spend a Saturday. Which is precisely why we created a 360˚ virtual reality experience that brings Cargill’s supply chain and dedication to responsible practices directly to a headset near you.

Using a 360˚ rig with built-in cameras and fully spatial sound, along with a six-rotor drone, we helped Cargill’s customers explore a cattle ranch, chicken farm and canola field. And while VR doesn’t fill your lungs with fresh country air or put soft soil under your boots, viewers agree it’s still a farm to fork experience unlike any they’ve ever had.