Making Local the Lone Star of a Brand Made Just for Texans

Cargill: Genuine Texas Angus Beef

Making local the Lone Star of a brand made just for Texans.

Everyone loves eating local and knowing where their food comes from. But in Texas, they take state pride to a whole new level – especially when it comes to their beef.

We created Genuine Texas Angus Beef with proud Texans in mind. Each cut was sourced from Texan cattle ranches, and every recipe was made to cater to local tastes and traditions. 

Featuring local ranchers brought authenticity and trustworthiness to the brand. And featuring only Angus cattle ensured the quality was on the level that Texas natives have come to expect. At the end of the day, every piece of content we created was meant to glorify beef raised and enjoyed in the Lone Star State.

Genuine Texas Angus Beef logo
Large angus in foreground with smaller member in the herd in the distance against the dusty Texas plains.
Bold type that says By Texans For Texans over a silhouetted rancher on horseback.
Close up of horse in foreground with cattle herd along the near distant horizon.
Rancher on horseback watches over herd of cattle drinking at edge of water.
Close up of rancher adjust saddle on horse silhouetted against a sunset.
Straight road leading into the distance marked by Scivally Ranch sign over it.
Hands sprinkling salt onto steaks on an outdoor grill.

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