Holiday packaging | Signal Theory

Chocolate's magic fosters the release of dopamine throughout the brain. And while we can’t prove it, we believe Christopher Elbow’s undeniably beautiful chocolates must surely release extra amounts of that ultimate brain candy. So, it was a very good day when Christopher Elbow asked us to create a packaging experience as tempting as his work. Our solution paired the palette of the chocolates themselves (cool winter blues, sparkling golds and icy silvers) with a little mid-century nostalgia to conjure all the best ghosts of Christmas past.

  • Packaging
  • Print
  • Food

For Elbow’s new holiday-themed artisanal chocolate bars, we kept that mid-century aesthetic to unite the entire collection but added a few festive colors to signal specific holiday flavors.