Summer Packaging | Signal Theory

SONIC Drive-In

Real Fresh Summer Packaging

For many, the fresh ingredients, real ice cream and made-to-order creations at America’s Drive-In are iconic summer traditions. Our 2018 summer packaging was crafted to reflect those quality pillars. First, we crafted icons of mouth-watering fresh ingredients and classic dishes and drinks. Then we splashed them across our cups and bags in a smattering of bright brand colors. And finally, we paired our summer imagery with copy that speaks directly to the quality cues and fun experiences that make SONIC unlike any other summer dining experience around.