Consumer Campaign | Signal Theory

W.F. Young: UltraShield

Consumer Campaign

How do you sell a spray used to kill bugs? Bring those bugs back to life. Well, sort of. Using light-hearted illustrations over photography of dead insects, the UltraShield® campaign stars bloodsucking flies, ticks and mosquitoes while highlighting their ambitions of devouring your horse. But comics aren’t enough to stand apart. We tailor universal equestrian truths to the unique benefits of our products to create vignettes that evoke empathy, humor and purchase – all through the insects’ own words.