Technology is becoming a companion in the kitchen
Digital has added another layer to the path to purchase
Consumers are becoming more digitally savvy when it comes to eating out
Grocers: Treat routine and spontaneous shoppers uniquely
We live in a connected world – one so connected that the average American spends 23 hours a week online. As a result, digital technology is changing the way we think about food. This time spent online means shopping now starts at home before shoppers ever step foot inside a store.
Shopping for groceries begins online as consumers search for circulars, coupons and the best prices. And restaurants are in the same boat: Consumers are increasingly looking for online information about restaurants, including menus, nutritional information and even the opportunity to order ahead. In today’s connected world, the food revolution and the digital revolution have begun to intersect.