In this white paper, FoodThink explores what consumers know (or think they know) about where their food comes from before it reaches their plates. Learn what food marketers can do to build and maintain consumers’ trust in what they eat.
In this white paper, FoodThink explores what consumers know (or think they know) about where their food comes from before it reaches their plates. Learn what food marketers can do to build and maintain consumers’ trust in what they eat.
How consumer knowledge of food production compares with other topics
Perceptions of transparency in food and agriculture industries, and its importance to consumers
The sources Americans trust the most for food production information