KEY TAKEAWAYS
How Americans rate their own cooking skills
How the desire to cook more differs between consumer segments
The importance of convenience versus flavor and taste
What motivates today’s American food consumers? How do they perceive themselves when it comes to cooking skills? Who do they identify with? And how can you leverage these insights to your advantage? The answers to these questions and more are in our premiere FoodThink white paper – appropriately titled Cooking in America.