- How perceptions of transparency in agriculture and food differ
- The consumers’ desire for more knowledge about how their food is produced
- What sources consumers turn to for trustworthy information
Do Americans trust the food they eat?
A customer walks into a store. They pick up a food product. And then they hesitate. Can they trust it? Can they be sure it’s been made the right way? More and more consumers are having that moment of hesitation, and it’s a great challenge for the food industry. Consumers don’t think the agriculture community and food companies are transparent, and nearly two-thirds of consumers want more food production knowledge. How can food companies close the gap?
FoodThink’s newest white paper “Evolving Trust in the Food Industry” is a comparative analysis of consumers’ changed food production perceptions since Signal Theory FoodThink’s white papers “Building Trust in What We Eat” (2012) and “Emerging Faith in Food Production” (2014).