KEY TAKEAWAYS
How consumers interpret the term “organic”
How consumers’ desire to know more about their food is impacting organic, local and natural trends
How interest in organic and natural products changes between consumer segments
A niche no more – in A Fresh Look at Organic and Local, FoodThink reveals that organic, local and natural foods have broken the mold to become mainstream. In this white paper, we explore the growing percentage of consumers who want to know more, are willing to spend more, and are paying more attention to the foods they purchase and prepare.