Consumers’ conscience is clean while commitment to healthy eating wanes
Americans easily talk wellness but find it difficult to walk wellness. They want to live healthier lifestyles, but many can’t reconcile ideals with the realities of everyday life. As a result, consumers’ commitment to healthy eating has begun to wane as they struggle to find convenient, less costly, better-tasting health products.
The white paper also outlines six different consumer audiences who embrace specific wellness philosophies. Wellness segments include: “Do It My Way,” “Moderate Maintenance,” “I Am Who I Am,” “The Reformer,” “Holistic Approach,” “In It to Win It,” and “Not Right Now.”
- Consumers’ attitudes toward healthy living
- The different ideas of wellness
- How wellness tools and food claims affect purchase choice