QSRs and America's Changing Tastes - Signal Theory

QSRs take a healthy turn in the fast-paced world of eating out

Fast food is frequently on the American dinner plate, as many eat at quick-serve restaurants (QSRs) multiple times per week. What Americans look for at QSRs has begun to evolve as they are increasingly seeking healthier, premium menu items with bold and adventurous flavor combinations.

As fast food becomes less about speed and more about the overall experience, QSRs and others in the food industry should work to understand these consumer needs and how they are changing the face of fast food.

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