Americans are obsessed with snacking
If the decline of the traditional three square meals isn’t evidence enough of Americans’ growing obsession with snacking, category sales surely are. Snack sales in the U.S. are projected to grow to $47.5 billion in 2015, up from $34.2 billion in 2005. Consumers’ evolving definition of what constitutes a snack is one of many driving factors in our country’s snacking surge.
The obsession with snacking can be outlined into five distinct snacker consumer segments. These segments include: the “Social Snacker,” the “Starving Snacker,” the “Healthy Snacker,” the “Bored Snacker,” and the “Non-Snacker.”