KEY TAKEAWAYS
How mom’s influence on food and cooking changes by consumer
How American cooks see themselves in comparison to their mothers
How marketers can work with the mom influence
When it comes to food purchases and meal preparation, nobody has played a more significant role in influencing consumers’ decisions than their moms. In this white paper, we take a closer look at the impact moms have on everything from the brands consumers buy to how they perceive themselves as cooks.