- The most- and least-trusted food categories
- Where consumers turn for food information they can trust
- How to build trust among those who buy food for their households
- The role of transparency in building and eroding trust
In a world where consumer trust is rare, difficult to earn and easy to lose, businesses are increasingly looking inward to their “Why?” in order to resonate with their consumers. While this is encouraging progress, there is more to building trust than knowing your “Why?”
This FoodThink white paper dives deeper than ever before into the opportunities brands have to build consumer trust.
It also examines the specifics driving the pervasive lack of consumer trust, which areas of the grocery store consumers are placing their trust in and what sources of information consumers trust and use to learn more about their food.