Signal Theory Celebrates Agriculture and Consumer Awards
Regional NAMA Awards – a collage of details from several winning pieces

Signal Theory was recognized for its work in the agricultural and animal health industries with 18 “Best of NAMA” regional awards in Region II and IV. This awards program, hosted by the National Agri-Marketing Association (NAMA), recognizes excellence in agricultural communications’ work each year in regional judging with the first and merit awards able to advance to the national stage for consideration.

Among Signal Theory’s awards were two “Best of Show” awards – one for agricultural advertising with John Deere’s “A Different Kind Of Crown” campaign and the second for specialty audiences with Elanco Animal Health’s Galliprant® “Inflammation Awareness Month” campaign.

John Deere’s “A Different Kind of Crown” and the story behind it

Additional Signal Theory clients receiving top honors were AgReliant Genetics, AgroLiquid, Merck Animal Health and Shatto Milk Company.

“Providing our clients innovative, creative solutions is why we exist, but receiving recognition from our industry colleagues validates that the work we do is moving the needle,” said John January, co-CEO of Signal Theory. “And winning two Best of Shows this year? It is an incredible accomplishment.”

There were 542 entries submitted in the Best of NAMA Region II and IV awards for consideration this year, and Signal Theory’s 18 awards will advance to the national competition for consideration in April.

Signal Theory’s Best of NAMA honors include:

  • BEST OF SHOW AGRICULTURAL AUDIENCES and FIRST – John Deere: Women In Ag “A Different Kind Of Crown” campaign (national integrated campaign)
  • BEST OF SHOW CONSUMER AUDIENCES and FIRST – Elanco Animal Health: Galliprant “Inflammation Awareness Month” campaign (specialty advertising campaign)


“Information Awareness Month” Campaign for Galliprant

  • FIRST – AgroLiquid: Crop Nutrition Week (overall PR program directed at farmers, ranchers, growers, stakeholders or employees)
  • FIRST – AgroLiquid: Nutriq Key Message Training (internal events)
  • FIRST – Elanco Animal Health: Canine Parvovirus Monoclonal Antibody Print Ad (specialty campaign elements)
  • FIRST – John Deere: Ops Center AR print ad (unique print advertising)

A four-page ad insert for John Deere Ops Center

Four-page Ops Center insert ad with AR for John Deere

  • FIRST – John Deere: Women In Ag “A Different Kind Of Crown” (television single or series)
  • FIRST – John Deere: Women in Ag Influencer Kit (premiums/specialties directed at farmers, growers and ranchers or other serving agribusiness)

Close up of opened John Deere Nail Polish Influencer Kit, alongside photos of a Circumvent CML pylon and magazine ad.

Detail of Women in Ag Influencer Kit for John Deere (left) and examples from CIRCUMVENT® CML Campaign (center, right)

  • FIRST – Merck Animal Health: CIRCUMVENT® CML (new product introduction)
  • FIRST – Shatto Milk Company: Special Edition Super Bowl LVII Bottles (company or producer-funded advertising campaign element directed to consumers)
  • FIRST – Signal Theory: Comfort & Joy Holiday Mailer (advertising to agribusiness)
  • MERIT – AgReliant Genetics: LG Seeds Dealer Recruitment Leave-Behind
  • MERIT – AgReliant Genetics: AgriGold NCGA Winner Luau Awards Event (customer events)
  • MERIT – John Deere: Lifecycle One-Page print ads (single-page ads)
  • MERIT – John Deere: Model D Cover Wrap With AR Filter (unique print advertising)
  • MERIT – Merck Animal Health: Merck CIRCUMVENT® CML Launch (overall PR program directed at farmers, ranchers, growers, stakeholders or employees)

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