John Deere: A Different Kind of Crown - Signal Theory

John Deere: A Different Kind of Crown

Showing how some wear a different kind of crown.

Most know John Deere as an equipment manufacturer. But as our experience in behavioral science has shown us, it’s the brands that resonate on a more human level that rise to the top. So we took a storytelling approach with a brand spot that celebrates women in agriculture.

Told through the lens of the holidays, the spot honors today’s women in farming while encouraging future generations to follow their passion into the field.

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