Signal Theory Honored with National Awards for Animal Health and Food Advertising - Signal Theory

Signal Theory recently took home four honors at the National Best of NAMA awards program. The National Agri-Marketing Association (NAMA) is the agriculture industry’s largest marketing professional development organization, and this show honors the best work in agricultural communications across the country.

The monstrous SAFE-GUARD campaign for Merck Animal Health and the Kansas City Chiefs-loving Shatto Milk bottles took first in their respective categories, while pet-protecting products from Elanco Animal Health received two Merits. These four campaigns were previously recognized at the Region II, IV and VI levels and advanced to the national level.

Merck Animal Health: SAFE-GUARD

Sometimes you need to scare people a little to get their attention. That was the idea behind this monstrous campaign for SAFE‑GUARD. The larger-than-life parasites in this campaign helped Merck Animal Health promote good parasite control protocols. The campaign also received first-place recognition in the Multimedia National Advertising Campaign category.


Check out the full case study.

Shatto Milk: Kansas City Chiefs Bottles

These Chiefs-themed bottles for Shatto Milk celebrated a big win by our hometown champions, and they’ve now won their own top honor in the Advertising Campaign Element category.


Elanco Animal Health: “Claro Vacation” Campaign & “Spot the Parasite Threats” Poster

Work for Elanco earned two Merit awards. The “Claro Vacation” campaign was honored for Specialty Advertising Campaign, and the parasite poster was recognized in Specialty Campaign Elements.


Two people smiling and interacting with seek and find poster


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