Signal Theory Wins Gold and Best of Public Service at Local American Advertising Awards - Signal Theory

Signal Theory took home five Gold honors and the Best of Public Service Award at the 2022 American Advertising Awards in Kansas City. Known in the KC ad community as the ADDYs, this local award show features both professional and student work, recognizing and rewarding creative excellence in the art of advertising.

A FoodThink white paper entitled “Trust and Transformation: Comfort and Convenience in the Cart” took home a Gold award in the Sales & Marketing category. In addition to four Golds in the Photography and Public Service categories, “The Shadow Pandemic” campaign for MOCSA received the Best of Public Service Award.

MOCSA: “The Shadow Pandemic”

For the second year in a row, MOCSA (Metropolitan Organization to Counter Sexual Assault) took its largest annual fundraiser virtual. Donations from the Community Luncheon fund the bulk of MOCSA’s services, so it was crucial that the creative for this event send a powerful message that would resonate with new and existing donors.

Read the full case study here. (Trigger warning: sexual assault/sexual violence)

FoodThink White Paper: “Trust and Transformation in the Cart”

FoodThink, a longitudinal study in its fifth wave, was designed to capture the thoughts and perceptions of U.S. consumers during the pandemic and preemptively measure the impending shifts in their future food shopping behavior. “Trust and Transformation: Comfort and Convenience in the Cart” takes insights about America’s relationship with food and makes them easy to digest. With its bold colors and photography, FoodThink is designed to give readers and researchers who are hungry for great insights to get their fill and then some.

Download the full white paper here.

About the American Advertising Awards

The local American Advertising Awards is the first phase of the three-tier competition where agencies, freelancers and students can be recognized as the best in their markets. Local Gold and Silver American Advertising Awards winners move on to compete against winners from other local clubs in one of 15 district competitions. KC Ad Club winners compete in the AAF District 9 competition — which includes work from Iowa, Kansas, Missouri and Nebraska — held in March.

Winners at the AAF District 9 American Advertising Awards move on to the AAF National competition held at ADMERICA every year.

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