Signal Theory Featured Work: Our Marketing Capabilities

Recent transmissions

Male Pilot in small cockpit wearing Bose A30 headset smiling at his dog next to him

How capturing the joy of flight helped launch the A30 Aviation Headset

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Close-up of fanciful corn monster head
Event Identity & Branding, Cause Marketing
Harvesters – The Community Food Network: Feastival Pop-Up
Stylized SONIC drive-in with Man and his puppy in front of POP showing many snack items that says "That Moment You Dip into Something Delicious"
Menu Strategy
SONIC Drive-In: Passenger Menus
Overhead shot of combine harvesting in field
Experiential
John Deere: Harvest Time AR Filter
Consumer Branding & Packaging
Seaboard Foods: Prairie Fresh Rebrand
Array of various Trapp Frangrances packaging
Consumer Rebrand & Packaging
Trapp Fragrances: Rebrand & Packaging
Consumer Branding & Packaging
SONIC Drive-In: Winter Packaging
Border collie wearing a SONIC bandana looking out car window

How SONIC opened its doors to its most loyal fans.

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Hand sprinkling Twist'd Q seasoning on steak sitting on cutting board.
Consumer Campaign
Twist’d Q Campaign
Merck Animal Health Works Cattle Producer
Producer Campaign
Merck Animal Health: Merck Animal Health Works
Three iPhones showing different SONIC AR games
Consumer Experience
SONIC Drive-in: Summer AR Filters
Customer Acquisition Campaign
Merck Animal Health: ZUPREVO BRD Challenge
Vintage Shatto Milk Delivery Truck in front of home as milkman walks up to porch carrying fresh milk bottles.
Consumer Experience
Shatto Milk Company: Delivery
Three graphic horses galloping across an illustrated field
Consumer Content
W.F. Young/Absorbine: Silver Honey
Young girl putting on a green John Deere ball cap.

How a single gift was received by millions.

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Various Rumba Meats packaging examples
Consumer Branding & Packaging
Cargill: Rumba Meats Branding & Packaging
Influencer Promotion
Cargill: Rumba Meats Cookbook
Cause Marketing
MOCSA: The Pandemic Behind the Pandemic
Boy touching interactive Cargill wall
Experiential
Cargill: Calgary Stampede Video Wall
Sonic Drive-In Summer Cup Design Packaging
Consumer Branding & Packaging
SONIC Drive-in: Summer Packaging Rebrand
Holiday Consumer Campaign
SnowPops: Holiday Campaign
Five bottles of different Shatto Milk flavors with large type saying: LOCAL, FAMILY, MOOO, ICE COLD and YUMMY.

Packaging can tell a story. That’s how we helped a local dairy gain national recognition.

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Cut-paper illustration of cat and dog
Campaign
Elanco: Advantage Multi® Layers of Protection
Hemme Brothers Creamery Curds Package
Consumer Packaging & Identity
Hemme Brothers Creamery
Microscopic view of Osteragia parasite.
Producer Campaign
Merck Animal Health: SAFE-GUARD
Retail Experience
Christopher Elbow Chocolates: Retail
Consumer Campaign
Boehringer Ingelheim Equine: Winning
Salt & Sear Restaurant-Quality Beef branding. Logo emblazoned on ribeyes, embedded in salt.
Consumer Branding
Cargill: Salt & Sear Restaurant-Quality Beef