Signal Theory Featured Work: Our Marketing Capabilities

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Dozens of iPhone screens showing the National Geographic Everest Expedition AR filter

We teamed up with National Geographic to (virtually) climb Mount Everest.

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Microscopic view of Osteragia parasite.
Producer Campaign
Merck Animal Health: SAFE-GUARD
Sonic Drive-In Summer Cup Design Packaging
Consumer branding & packaging
SONIC Drive-in: Summer Packaging Rebrand
Three graphic horses galloping across an illustrated field
Consumer Content
W.F. Young/Absorbine: Silver Honey
Hands holding iPhone with National Geographic AR Earth Day filter on screen.
Experiential
National Geographic: Earth Day AR Filter
A fly sitting at a cafe table ordering from a waiter fly.
Consumer Campaign
W.F. Young/Absorbine: UltraShield
Thumbnail on work page to represent work page.
Menu Strategy
SONIC Drive-In: Passenger Menus
Merck Animal Health Works Cattle Producer

Building trust between an animal health company and the cattle producers it serves.

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Consumer Campaign
Merial (now Boehringer Ingelheim) Equine: Winning
Boy touching interactive Cargill wall
Experiential
Cargill: Calgary Stampede Video Wall
Vintage Shatto Milk Delivery Truck in front of home as milkman walks up to porch carrying fresh milk bottles.
Customer Experience
Shatto Milk Company: Delivery
Fluffy golden doodle with diecut book cover
Consumer Experience
Bayer Animal Health (now Elanco): Ear Book
Five bottles of different Shatto Milk flavors with large type saying: LOCAL, FAMILY, MOOO, ICE COLD and YUMMY.
Branding & Packaging
Shatto Milk Company
Bose SoundComm B40 sitting on lighting panel.
Campaign activation
Bose Broadcast
Various Rumba Meats packaging examples

Building a variety meats brand into a beacon of Hispanic culture.

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Consumer branding & packaging
Pet Supplements: The Shape of Wellness
Cargill Trade Show Digital Meat Case
Experiential
Cargill: Digital Meat Case
Signal Theory Holiday Mailer Book
Experiential
Signal Theory: Holiday AR Coaster Collection
Salt & Sear Restaurant-Quality Beef branding. Logo emblazoned on ribeyes, embedded in salt.
Consumer Branding
Cargill: Salt & Sear Restaurant-Quality Beef
Various dogs mingling in dog park. A dog in the center noses through trash.
Consumer Experience
Bayer Animal Health (now Elanco): Parasite Poster
Trade Branding & Packaging
DiversiTech: MasterCare

How a unique visual style brought a multi-layered story to life.

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Retail Experience
Christopher Elbow Chocolates: Retail
Cargill 360 Degree VR Experience
Experiential
Cargill: 360º VR Experience
Veterinarian Campaign
Baytril® Otic: Fight Nasty
Hand sprinkling Twist'd Q seasoning on steak sitting on cutting board.
Consumer Campaign
Twist'd Q Campaign
Claro consumer Lovesick content
Consumer Content
Claro Consumer Campaign
Influencer Promotion
Cargill: Rumba Meats Cookbook