Signal Theory Featured Work: Our Marketing Capabilities

Recent transmissions

Five bottles of different Shatto Milk flavors with large type saying: LOCAL, FAMILY, MOOO, ICE COLD and YUMMY.

How we turned a small dairy farm into a really big deal.

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Merck Animal Health Works Cattle Producer
Campaign – Producers
Merck Animal Health: Merck Animal Health Works
Hands holding iPhone with National Geographic AR Earth Day filter on screen.
Experiential
National Geographic: Earth Day AR Filter
A fly sitting at a cafe table ordering from a waiter fly.
Consumer Campaign
W.F. Young: UltraShield
Thumbnail on work page to represent work page.
Menu Strategy
Sonic Drive-In: Passenger Menus
Vintage Shatto Milk Delivery Truck in front of home as milkman walks up to porch carrying fresh milk bottles.
Customer Experience
Shatto Milk Company: Delivery
Consumer Campaign
Merial (now Boehringer Ingelheim) Equine: Winning

How a unique visual style brought a multi-layered story to life.

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Boy touching interactive Cargill wall
Experiential
Cargill: Calgary Stampede Video Wall
Fluffy golden doodle with diecut book cover
Consumer Experience
Bayer Animal Health (now Elanco): Ear Book
Bose SoundComm B40 sitting on lighting panel.
Campaign activation
Bose Broadcast
Consumer branding & packaging
Pet Supplements: The Shape of Wellness
Cargill Trade Show Digital Meat Case
Experiential
Cargill: Digital Meat Case
Signal Theory Holiday Mailer Book
Experiential
Signal Theory: Holiday AR Coaster Collection
Various Rumba Meats packaging examples

Building a variety meats brand into a beacon of Hispanic culture.

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Salt & Sear Restaurant-Quality Beef branding. Logo emblazoned on ribeyes, embedded in salt.
Consumer Branding
Cargill: Salt & Sear Restaurant-Quality Beef
Various dogs mingling in dog park. A dog in the center noses through trash.
Consumer Experience
Bayer Animal Health (now Elanco): Parasite Poster
Trade Branding & Packaging
DiversiTech: MasterCare
Retail Experience
Christopher Elbow Chocolates: Retail
Cargill 360 Degree VR Experience
Experiential
Cargill: 360º VR Experience
Claro consumer Lovesick content
Consumer Content
Claro Consumer Campaign

How new positioning and punchy creative helped pick an aging product up off the mat.

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Cause Marketing
Kansas Health Foundation: Can't Wait to Read Campaign
Bayer: Claro Love Stories
Veterinarian campaign
Claro Veterinarian Campaign
Consumer Branding & Packaging
SONIC Drive-In: Evergreen Packaging
Mother holding hands with young daughter in riding gear as they walk away from us through a stable.
Consumer Content
Merial (now Boehringer Ingelheim) Equine: Show Mom Love
Inserting Just Like You book onto bookshelf
Community Activation
Kansas Health Foundation: Just Like You Book
Hand sprinkling Twist'd Q seasoning on steak sitting on cutting board.
Consumer Campaign
Twist'd Q Campaign