Signal Theory Featured Work: Our Marketing Capabilities

Recent transmissions

Border collie wearing a SONIC bandana looking out car window

How SONIC opened its doors to its most loyal fans.

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Overhead shot of combine harvesting in field
Experiential
John Deere: Harvest Time AR Filter
Array of various Trapp Frangrances packaging
Consumer Rebrand & Packaging
Trapp Fragrances: Rebrand & Packaging
Consumer Branding & Packaging
Seaboard Foods: Prairie Fresh Rebrand
Customer Acquisition Campaign
Merck Animal Health: ZUPREVO BRD Challenge
Consumer Branding & Packaging
SONIC Drive-In: Winter Packaging
Microscopic view of Osteragia parasite.
Producer Campaign
Merck Animal Health: SAFE-GUARD
Young girl putting on a green John Deere ball cap.

How a single gift was received by millions.

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Cause Marketing
MOCSA: The Pandemic Behind the Pandemic
Thumbnail on work page to represent work page.
Menu Strategy
SONIC Drive-In: Passenger Menus
Three iPhones showing different SONIC AR games
Consumer Experience
SONIC Drive-in: Summer AR Filters
Merck Animal Health Works Cattle Producer
Producer Campaign
Merck Animal Health: Merck Animal Health Works
A fly sitting at a cafe table ordering from a waiter fly.
Consumer Campaign
W.F. Young/Absorbine: UltraShield
Three graphic horses galloping across an illustrated field
Consumer Content
W.F. Young/Absorbine: Silver Honey

A live fundraising event that used social triggers to exceed donation goals by 50%.

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Boy touching interactive Cargill wall
Experiential
Cargill: Calgary Stampede Video Wall
Sonic Drive-In Summer Cup Design Packaging
Consumer Branding & Packaging
SONIC Drive-in: Summer Packaging Rebrand
Consumer Campaign
Boehringer Ingelheim Equine: Winning
Various dogs mingling in dog park. A dog in the center noses through trash.
Consumer Experience
Elanco: Parasite Poster
Various Rumba Meats packaging examples
Consumer Branding & Packaging
Cargill: Rumba Meats Branding & Packaging
Salt & Sear Restaurant-Quality Beef branding. Logo emblazoned on ribeyes, embedded in salt.
Consumer Branding
Cargill: Salt & Sear Restaurant-Quality Beef
Five bottles of different Shatto Milk flavors with large type saying: LOCAL, FAMILY, MOOO, ICE COLD and YUMMY.

Packaging can tell a story. That’s how we helped a local dairy gain national recognition.

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Fluffy golden doodle with diecut book cover
Consumer Experience
Elanco: Ear Book
Vintage Shatto Milk Delivery Truck in front of home as milkman walks up to porch carrying fresh milk bottles.
Consumer Experience
Shatto Milk Company: Delivery
Campaign
Elanco: Advantage Multi® Layers of Protection
Bose SoundComm B40 sitting on lighting panel.
Campaign Activation
Bose Broadcast
Consumer branding & packaging
Bayer Animal Health: Pet Supplements
Hand sprinkling Twist'd Q seasoning on steak sitting on cutting board.
Consumer Campaign
Twist’d Q Campaign