Signal Theory Featured Work: Our Marketing Capabilities

Recent transmissions

How new positioning and punchy creative helped pick an aging product up off the mat.

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Early morning sun shining through trees above herd of cattle
Campaign – Producer & Veterinarian
Merck Animal Health
Thumbnail on work page to represent work page.
Menu Strategy
Sonic Drive-in
Vintage Shatto Milk Delivery Truck in front of home as milkman walks up to porch carrying fresh milk bottles.
Customer Experience
Shatto Milk Company: Delivery
Campaign – Consumer & Veterinarian
Bayer Animal Health: Advantage Multi
Cargill 360 Degree VR Experience
Experiential
Cargill
Consumer Campaign
W.F. Young: UltraShield
Various Rumba Meats packaging examples

Building a humble variety meats brand into a beacon of culture for Hispanic consumers.

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Consumer branding & packaging
Bayer Pet Supplements
Rancher on horseback corralling cattle with dust flying
Consumer Content
Cargill: Genuine Texas Angus Beef
Inserting Just Like You book onto bookshelf
Community Activation
Kansas Health Foundation
Signal Theory Holiday Mailer Book
Experiential
Signal Theory
Claro consumer Lovesick content
Consumer Content
Bayer Animal Health: Claro
Five bottles of different Shatto Milk flavors with large type saying: LOCAL, FAMILY, MOOO, ICE COLD and YUMMY.
Consumer Branding & Packaging
Shatto Milk Company
Twist'd Q case study

How we told the authentic story behind a little-known BBQ brand.

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Hands holding Christopher Elbow Chocolates Valentines Tattoo Box
Holiday Packaging
Christopher Elbow Chocolates
Influencer Promotion
Cargill: Rumba Meats
Consumer Branding & Packaging
SONIC Drive-In
Bayer: Claro Love Stories
Veterinarian campaign
Bayer Animal Health: Claro
AMC MacGuffins Bar Posters
Positioning campaign
AMC Theatres: MacGuffins
Multiple flavors of Christopher Elbow Craft Chocolate arrange in a diagonal grid array.
Consumer Packaging
Christopher Elbow Chocolates
Over the shoulder view of hands holding open a Tribe Street Kitchen menu with beverages and bowls of food on the table behind it.
Retail Branding & Packaging
Tribe Street Kitchen
Holiday Consumer Campaign
SnowPops
Overhead view of Shatto Milk Flavorizer Tins arranged in a grid
Consumer Packaging
Shatto Milk Company: Milk Flavorizers
SONIC Drive In custom typeface
Custom Typefaces
SONIC Drive-In
2018 Kansas City Design Week array of branded items
Event Identity & Branding
Center for Architecture & Design
SONIC Real Fresh Summer Packaging
Summer Packaging
SONIC Drive-In