Reshaping an entire line of retail pet supplements.

Bayer Animal Health: Pet Supplements

Reshaping an entire line of retail products.

For decades, this line of pet-focused nutritional supplements sported a clinical look perfect for supplements sold exclusively through veterinarians. But after Bayer (now Elanco) decided to make a direct-to-consumer push into pet retail and eCommerce outlets, we knew the packaging would need an update to compete on shelf and online.

Bottle of re-branded Bayer Omega-3 Fish Oil capsules
Several colorful newly branded Bayer Animal Health nutritional supplements bags
Front and back of Bayer Nutritional Supplement bag with areas highlighting Quality, Results, Trusted Brand, Convenience, Naturally-derived Ingredients and Peace of Mind

Every detail of this packaging system is built to help consumers find and purchase with confidence.

Color coding and an issue-driven naming system help guide consumers to their desired product quickly and intuitively. Information consumers look for, like ingredient concentrations, animal size and product count are given plenty of room to shine.

Backed by Science - a package of Bayer Synovi G4 Joint Health supplements
Variety of branded and cohesive Bayer nutritional supplement packages and printed reference brochure

This new consumer-friendly look helped secure placement in 1,500 Petco stores across the U.S.

Outstretched hand holding supplement chew.

The redesign brought new life to existing Amazon product pages and is also proudly displayed on popular pet-focused eCommerce outlets like Chewy and 1800PetMeds.

2 sizes of bottle, pump dispenser and box packaging showing cohesive variety of various Bayer OMEGA-3 fish oil products.
Mobile phone showing several e-commerce images and benefits for Bayer joint-health supplements

Oval button with this text: Connect with Signal Theory

Related Work