Reshaping an entire line of retail products.

For decades, this line of pet-focused nutritional supplements sported a clinical look perfect for supplements sold exclusively through veterinarians. But after Bayer (now Elanco) decided to make a direct-to-consumer push into pet retail and eCommerce outlets, we knew the packaging would need an update to compete on shelf and online.

Every detail of this packaging system is built to help consumers find and purchase with confidence.

Color coding and an issue-driven naming system help guide consumers to their desired product quickly and intuitively. Information consumers look for, like ingredient concentrations, animal size and product count are given plenty of room to shine.

This new consumer-friendly look helped secure placement in 1,500 Petco stores across the U.S.

The redesign brought new life to existing Amazon product pages and is also proudly displayed on popular pet-focused eCommerce outlets like Chewy and 1800PetMeds.