A brand relaunch built around sensory memory makes immediate impact.

The luxury home fragrance market space is vast, with each candle company vying for a spot on your coffee table. Aiming to stand out among its competitors, Trapp Fragrances asked us to refresh its branding and packaging in a way that was sure to make a statement.

THE CHALLENGE

Trapp Fragrances was on the fringe of the luxury fragrance category looking for a way to go all in. The market was packed with brands that had strong identities and an ability to connect with modern consumers.

THE HUMAN INSIGHT

Compared to the other senses, smell has the strongest link to our memory and emotions. The scent of freshly cut grass. Clean linens. A burning campfire. Fragrances weave their way into the everyday and our most memorable moments. So we set out to connect Trapp’s signature fragrances to customers’ life experiences.

THE IDEA

We made memorable moments the essence of Trapp Fragrances’ new branding and packaging. The brand story is now focused on how fragrances play a supporting role in the everyday. The messaging, look and feel tie to sensory memories that bring meaning to the little moments. 

The brand’s new tagline is “Full of Life,” and everything from the color palette to the typography plays into the comforting feeling of reminiscing on old, and new, memories.

THE RESULTS

The impact was immediate. Order sizes and retailer interest saw a considerable boost since the launch of the new branding.

35%

Over 40%