AgroLiquid Crop Nutrition Week
Growing Thought Leadership
/ About the project
In a crowded fertilizer marketplace, AgroLiquid stands apart with 40+ years of innovation and a built-in agronomy team. The challenge was making that expertise visible to the growers who needed it most.
Signal Theory developed Crop Nutrition Week as a thought leadership initiative – a free annual virtual event featuring AgroLiquid agronomists leading daily sessions on soil health, crop nutrition and ROI. Registrants received daily emails, on-demand video access and a dedicated website. Giveaways incentivized sign-ups across earned, paid and owned media channels. Four years in, the event is a key piece of AgroLiquid’s thought leadership strategy.
We extended the content's reach through editorial outreach and social media – turning a one-week event into a year-round brand authority platform.
/ Insight
Growers are bombarded with sales pitches every season. AgroLiquid built a relationship instead of of seeking a transaction by making their expertise visible and accessible year-round through consistent, genuine thought leadership that farmers could trust and apply on their operation.
/ Results
2,188 registrations across four years
74% average email open rate + 28.5% CTR (2026)
5.65% organic social engagement rate (2026) – more than 5x the agriculture industry average
78.4% average video audience retention (2026)
37.7M total editorial coverage reach (2023–2026)
