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2026-04-30
Truth, Candor and Zero Shortcuts: Diane Young’s Playbook for Relationships That Last
Truth, Candor and Zero Shortcuts: Diane Young’s Playbook for Relationships That Last
2026-04-28
Signal Theory Joins the BLAC Internship Program
Signal Theory Joins the BLAC Internship Program
2026-03-31
Signal Theory Elevates Five to Executive Committee
Signal Theory Elevates Five to Executive Committee
Human say.
Human do.
Or not.
If only it were that easy. In advertising, logic is a fool's errand – humans are walking, talking bundles of emotion – and they make decisions as such.
Signal Theory's job is to help brands connect with consumers through the power of emotion.
We like to believe we do as we say, or do as we think. That’s simply not true.
Humans are intensely emotional – and we make decisions based on how we feel. Signal Theory looks to human behavior to inspire all the work we do.
