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2026-02-04
The Comfort, Joy & Meaning Framework: Meaning
The Comfort, Joy & Meaning Framework: Meaning
The Comfort, Joy & Meaning Framework: Meaning
2026-01-20
The Comfort, Joy & Meaning Framework: Joy
The Comfort, Joy & Meaning Framework: Joy
The Comfort, Joy & Meaning Framework: Joy
2025-12-18
The Comfort, Joy & Meaning Framework: Comfort
The Comfort, Joy & Meaning Framework: Comfort
The Comfort, Joy & Meaning Framework: Comfort
Human say.
Human do.
Or not.
If only it were that easy. In advertising, logic is a fool's errand – humans are walking, talking bundles of emotion – and they make decisions as such.
Signal Theory's job is to help brands connect with consumers through the power of emotion.
We like to believe we do as we say, or do as we think. That’s simply not true.
Humans are intensely emotional – and we make decisions based on how we feel. Signal Theory looks to human behavior to inspire all the work we do.
