While 80% of nuts are consumed as snacks, only 53% of pecans are enjoyed as such. Plain and simple, many shoppers view pecans as an ingredient in pies, sandies and a smattering of other holiday desserts. How can we make them a regular part of more consumers’ everyday grocery lists? 

The Surprisingly Snackable Pecans campaign aims to change consumer perceptions – conveying pecans as a snack that’s nutritious, delicious and – by requirement of the snack aisle – fun. Simple messaging about flavor and nutrition combined with a humorous approach shows pecans as the must-have snack consumers didn’t know they were missing.