KEY TAKEAWAYS
How mobile phones are changing the way people shop for groceries
The role packaging plays in driving purchases
The major differences between shopper segments’ approaches to shopping
Today’s shoppers have changed. In an age of advancing digital technology and increasing mobile phone utilization, traditional marketing is beginning to shift toward tactics that reach consumers at the critical point of purchase. Learn how to adapt in stride by downloading our white paper, The Evolving Grocery Shopper.